The Thailand Convention and Exhibition Bureau (TCEB) is a government agency established to promote and support exhibitions, conferences, and conventions both domestically and internationally. TCEB plays a vital role in highlighting Thailand's appeal as a premier destination for international events while supporting the growth of the business events industry. Exhibitions organized or supported by TCEB showcase the latest technologies, products, and services, and provide opportunities for networking with industry experts and leaders. The bureau also offers robust programs to support business matching and supply chain development, providing businesses with critical opportunities for growth. TCEB promotes the organization of sustainable business events, positioning Thailand as a global hub for MICE (Meetings, Incentives, Conventions, and Exhibitions).